When studying the functionality of websites, the equipment measuring eye movement examines the moving and fixation of the gaze. With the help of a camera installed at the bottom of the computer or with portable goggles, the eye movement and gaze fixation on the website are measured.

By utilizing eye movement tracking, reliable data on the fixation of the gaze can be obtained. This way, for example a heat map can be created, from which the time the research subject’s gaze has been fixed on a target can be defined with calculation software.

The impact of an advertisement can be studied by measuring and analyzing changes in facial expressions. The unit which recognizes facial expressions observes and interprets both involuntary and voluntary movements of the facial muscles by using a high-resolution camera connected to the application.

The unit which recognizes facial expressions can be combined with different test situations to find out the test subjects’ true emotional states when watching an advertisement.

The efficiency of a loan offer can be studied by measuring and interpreting the changes in the electrical conductance of the test subject’s skin caused by sweating. With sensors attached to the fingers, measurement results can be obtained, and they can be combined with the measurement conditions and situations.

When measuring the changes in the electrical conductance of the skin, reliable results on the strengths of the emotional states caused by loan offers can be obtained.