Customer Behaviour Lab
The Customer Behaviour Lab at Turku UAS enables development of and research on sales and marketing. The Lab provides companies, cooperation partners, students and other stakeholders versatile opportunities for research on and development of sales, marketing, product development and the related processes, and for improving their competitive edge. The opportunities provided by the Lab can also be utilized in the development, practicing and research of advertising, customer interactions, competences and interaction situations.
The experts and research groups in the competence area of Entrepreneurship and Sales at Turku UAS execute commercial development commissions with the biometric solutions of the Customer Behaviour Lab.
From observation to measurement
Traditionally, the quantitative research on sales and advertising has been based on observation, surveys or interviews.
Utilizing biometrics enables authentic quantitative research by excluding the effect of opinion or memory from the measurement results. This way, instead of opinions, true data on the impact of an advertisement or where the gaze is fixed can be obtained.
When the duration of the fixation of the research subject’s gaze or the variation of their facial expressions is measured, quantitative research data is obtained. By combining this data with the research setting, reliable data can be obtained e.g., on reaching an agreement, the pertinence of pricing or the success of advertising.